Session Description
Please join Michael Benning, University of Iowa Director of Digital Marketing, for this session based on social media best practices for nonprofits. Come away with tips and tricks for creating engaging, relevant content and ideas for increasing your organization’s brand awareness using social media. This training is great for beginner and intermediate learners, and those looking for a refresher on nonprofit social media best practices.
Speaker
Michael Benning, University of Iowa
Speaker Bio
Michael Benning, University of Iowa
As the Digital Marketing Director at the University of Iowa, Michael manages a team responsible for strengthening and protecting the University of Iowa brand on social media. Validated by third party metrics that measure social media engagement, several of Iowa’s channels stack up against the highest performing in the world among higher education. Michael is responsible for setting the social media strategy, approving and creating content, gathering and utilizing metrics, and serving as a campus expert on social media. He is also responsible for planning, executing, and reporting on paid digital campaigns for the university.